Are is one of the leading Scandinavian ski resorts, and boasts a population of 1300. The resort in situated in the municipality of Are, within the Jämtland County, Sweden. Despite sharing the same name as the municipality Are is not the seat of the municipality.
A quarter of the areas industry is dedicated to tourism, based mainly on alpine skiing and biking resorts. In the wake of the growth in tourism the area has seen larger growth in recreational structures and hotel facilities.
The area at the feet of Mount Are has been settled for over a thousand years. Initially it was the Vikings and Sami people who inhabited the area. 900 years ago the first Christian church was built in the area which led to a radical change in the areas society.
The first grand hotel in the area was built in 1896, and since then tourism has become an important facet of life in Are. Modern Are has over 100 ski runs. The majority of the runs vary in difficulty from intermediate to advanced level. The runs are serviced by 40 ski lifts, the majority of which of the T-bar model.
Are is also the location of the highest cafe in Sweden, which sits atop the Areskutan peak, the same peak which hosts the FIS World Cup events.
Are has been a venue for the World Cup since the 1988 season, and has hosted the Finals on two occasions, in 2006 and 2009.
Austrian skiers have dominated the Swedish event over the years, Switzerland is second, and the host nation is third. 13 nations have had victors in Are, but the USA is the only non European nation to have see their competitors on the top step of the podium.
Ingemar Stenmark is the male skier to have won in the Swedish venue on the most occasions. He triumphed on five occasions, between 1977 and 1981. Austrian skier Renate Goetschl is the most successful female skier in Are, having also triumphed on five occasions, three downhill wins, one combined and one super-G between 1999 and 2004.