It’s true that certain parts of the world have more snow than others at the moment (such as, of course, Kitzbuhel) but that won’t stop children and familes all across the globe from celebrating the first annual FIS World Snow Day this Sunday, 22 January.
You’ve seen the banners, you’ve heard about it … so what exactly is World Snow Day?
Well, it’s a celebration of snow and snow sports … the largest winter event in the world with 39 countries holding 225 different sorts of celebrations.
For example, in Poland, ski schools all across the country are offering free ski lessons. In Harbin, China, one of the country’s largest snow and ice festivals is partnering with World Snow Day with an expected 20,000 people in attendance. A winter wonderland will spring up in the heart of Tokyo, Japan. In Sochi, Russia, home of the 2014 Winter Olympics, the ski area Rosa Khutor will stage a massive mountain celebration with live music, ski and snowboard lessons and games for children.
In Kitzbuhel (surrounding Sunday’s slalom race), children will take over the city and in Kranjka Gora, World Snow Day partners with Milka, setting up a mini fun park smack in the middle of the finish area of the women's World Cup slalom race between runs, replete with snow games and golden tickets for chocolate goodies.
The inaugural FIS World Snow Day aims to bring children between 4 and 14 together with their families to the slopes, trails and tracks, in a fun-filled day of events, activities and competitions on snow.
The initiative falls under FIS's ‘Bring Children to the Snow’ campaign, which was launched in 2007 and celebrates winter sports as a fun, healthy and social recreation activity for children of all fitness levels and capabilities. The World Snow Day 2012 will be the first event to be conducted on a global scale, joining the worldwide community in celebrating snow sports as part of a healthy lifestyle, and to foster global awareness of the importance of nurturing the natural environment.
Countries participating include America, Switzerland, Austria, Canada, Finland, Germany, Great Britain, Kazakhstan, Norway, Poland, Sweden, Turkey, Pakistan, India, Japan, Iceland, Australia, Russia and Spain, amongst others. The event’s motto to ‘Explore, Experience and Enjoy the Snow’ will be consistently shared across the world, whilst the worldwide festivities will adhere to the unique identity of each location.
WHAT DOES WORLD SNOW DAY MEAN FOR CHILDREN AND FAMILIES?
A day on snow to:
• _EXPLORE – chance to discover something new
• _ENJOY – time to have fun in and on the snow
• _EXPERIENCE – way to generate great memories and the inspiration to continue
WHY HAS WORLD SNOW DAY BEEN ESTABLISHED?
• _To tackle the general decline in youth participation in snow sports
• _To support and encourage involvement, together with industry stakeholders
• _To bring newcomers to snow whilst offering extra value to those who already participate
WHAT ARE THE GOALS OF WORLD SNOW DAY?
• _Enable children and families to Explore, Enjoy and Experience the fascination of snow sports through special Event(s)
• _To teach children how to preserve the snow for future generations
• _To teach children how to be safe on and off the snow
• _To show Children and their families the health benefits of snow sports
• _Be part of something
Don’t forget to join in with your family’s own celebration of snow and snow sports! For more information, visit www.world-snow-day.com.