VAIL, Colorado—The iconic visual that will come to represent the 2015 FIS Alpine World Ski Championships is set as organizers recently rolled out the official logo for the Vail and Beaver Creek Championships.
Over the course of the next two and a half years, the logo will adorn not only event collateral, uniforms and merchandise, but will have numerous uses from a digital and television perspective. Individual components of the logo will also find their way into the overall design look and feel of the Championships.
“We are very excited to be able to roll out our official 2015 logo to the world,” explained Ceil Folz, president of the Vail Valley Foundation and president of the 2015 World Championships Organizing Committee. “Everyone on the Organizing Committee is excited about the logo and feels that it will most certainly be a dynamic visual representation of our Championships.”
Created by the late Troy Tousey of Open Mind Studios in Sheyboygan, Wisconsin, the new logo features a prominent 2015, with the 0 containing elements representing the global nature of the World Championship and the world of winter, with Vail/Beaver Creek bisecting the number.
“The upper portion of the 0 represents winter via the stylized snowflake design, comprised of ski tracks coming together,” explained Chris Jarnot, Senior Vice President of Vail Resorts and COO of Vail and Beaver Creek, as well as Chairman of the 2015 Marketing Committee. “The lower segment of the 0 represents the global community via the grid lines, similar to what you would find on a world globe.”“In addition to all the possibilities that this logo presents from a graphic perspective,” Jarnot continued, “it also dovetails nicely into our overarching concept of ‘Contemporary American Style’, while also fitting in well with our color palette for the overall event.”
The logo is a natural evolution of the mark that the 2015 Organizing Committee has been utilizing for the past two years since winning the right to host the World Championships in June of 2010 in Antalya, Turkey.
“At the end of the day,” concluded Folz, “we came to the realization that our initial logo had gained a tremendous amount of traction over the course of the past two years and that everyone really likes the overall concept. Needless to say, we are very pleased with the result.”
Scheduled from February 2-15, the 2015 FIS Alpine World Ski Championships are expected to showcase athletes from over 70 nations, along with an onsite media and broadcast entourage of approximately 1,500 members, while an international television audience approaching 750 million people will watch the festivities.
For additional information on the 2015 FIS Alpine World Ski Championships, please visit www.vailbeavercreek2015.com.